Product Updates
George Rekouts
Co-Founder & CEO
Meet ContaGen: Open-Web Contact Discovery
We just released ContaGen, our new contact discovery agent, as part of the DiscoLike V2 rollout. There is 3x more contact data on the open web than what is visible in LinkedIn based contact datasets.
The Open Web Is Disorganized
The open web contact data is completely disorganized, spread across company websites, trade directories, social posts, local business news, state databases, and many other places, making it nearly impossible to search and normalize.
Most Providers Rely on LinkedIn-Based Data
Most contact enrichment providers rely on LinkedIn based data. That works okay for tech and marketing audiences, but quickly falls apart outside of those verticals, providing partial coverage at best.
A Year to Get Contact Discovery Right
It took us almost a year to get contact discovery right because we had to solve for stale, outdated, and duplicate data in search results. Then we had to bring the model cost way down without lowering the quality.
A Two-Step Workflow
The end result is a two step workflow. First, we pull from our internal contacts directory, the same starting data most providers use. Then ContaGen steps in when contact data is missing or incomplete.
ContaGen uses each company’s firmographic profile, industry category, business model, social URLs, homepage text, and the model’s internal knowledge to create a unique contact search path for each company.
Tested Across Very Different Verticals
Over the last month, we tested this with clients across very different verticals, including plastic surgeons, manufacturing companies, dermatology clinics, real estate offices, legal practices, and CBD ecom stores.
The lift was surprisingly consistent, usually landing between 2.5x and 3.5x across both company coverage and contacts found.
From Business Domains to Contacts
Last year, DiscoLike expanded the business domain directory from mainly LinkedIn and Google Maps sourcing to all web business domains, almost tripling the coverage. This year, we brought the same approach to contacts.
Free and Affordable
Best part, it is free with any of our subscriptions, just BYOK for model and search providers.
Second best part, it is affordable. You are looking at $3 to $5 per 1K discovered contacts when searching for 5 contacts per company.
Frequently Asked Questions
What is ContaGen?
ContaGen is DiscoLike’s contact discovery agent, released as part of the DiscoLike V2 rollout. It steps in when contact data is missing or incomplete, building a unique contact search path for each company across the open web.
How is ContaGen different from LinkedIn-based contact data?
Most contact enrichment providers rely on LinkedIn-based data, which works for tech and marketing audiences but falls apart outside those verticals. There is 3x more contact data on the open web, so ContaGen covers audiences that LinkedIn-based tools miss.
How much does ContaGen cost?
ContaGen is free with any DiscoLike subscription, just BYOK for model and search providers. In practice that runs $3 to $5 per 1,000 discovered contacts when searching for 5 contacts per company.
How much more coverage does ContaGen deliver?
Across a month of testing with clients in very different verticals — plastic surgeons, manufacturing companies, dermatology clinics, real estate offices, legal practices, and CBD ecom stores — the lift landed consistently between 2.5x and 3.5x on both company coverage and contacts found.
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