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The tech world is buzzing about AI coding assistants saving hours of developer time, but let's pause and ask the uncomfortable question: Are we just shifting the complexity from writing code to making our clients become unwitting debuggers of mysterious AI-generated solutions?

February 17, 2025

The Hidden Cost of AI-Generated Code: A Silicon Valley Reality Check

The evolution of B2B sales has taken another dramatic turn. We've moved from feature selling of the 1980s, through solution selling of the 1990s, and past the challenger/insight selling of the 2010s. Today, we're witnessing the rise of innovation-driven sales – and it's not just another methodology shift, it's a survival imperative.

February 12, 2025

Innovation Selling: The Last Frontier AI Can't Conquer in B2B Sales

You just upgraded your OpenAI account for the month to give Operator a shot and tasked it with cleaning up your CRM. Step one, an easy task to warm up: deduplicate and check if existing customers are already in the system. Surprisingly, you still find a few duplicates here and there, and some clients are still missing from the system.

February 12, 2025

Operators Are Standing By… But They Can’t Count!

The allure of instant creativity and wealth fueled by AI is undeniable, but are the current models sustainable? This post dives into the hidden costs of large generative AI models, from soaring hosting prices to immense energy consumption. It advocates for a more sensible approach, championing smaller, purpose-built AI tools that offer better performance and cost-effectiveness.

January 14, 2025

The Hype Cycle: Rideshare Dreams and AI Realities

We believe that sales and marketing should be about market penetration, not volume. By using precision company data and purpose-built LLMs, we’re enabling businesses to identify their TAM as a complete list of all Target Accounts.

January 13, 2025

Still going on fishing expeditions? Try TAM as an Account List instead.

The SaaS industry has long been captivated by a winner-takes-all mindset. From the dominance of MS Office to today’s competitive landscape, companies have poured resources into replicating each other’s functionalities. This relentless duplication drives up prices for customers, diverts attention from genuine innovation, and creates a fragmented user experience. But is there a better way?

January 13, 2025

Platform Partnerships: A Smarter Path to the SaaS Future

Target Account Modeling can feel overwhelming, often appearing like an entirely new product rather than a simple feature. However, the key to success lies in breaking it down into manageable steps. By focusing on customer segmentation and embedding-based search, you can unlock the full potential of Target Account Modeling with ease.

January 13, 2025

Demystifying Target Account Modeling: How to Do It in 2 Easy Steps

For over two decades, digital content and search strategies have been dominated by a focus on keywords. This keyword-centric approach, once revolutionary, now reveals its limitations in the era of large language models (LLMs). As search technology evolves, the shift from keywords to context, driven by embeddings, promises a transformative impact on how users discover content online.

January 13, 2025

From Keywords to Context: Embracing the Future of Search with LLM Embeddings

In the fast-paced world of Go-to-Market (GTM) strategies, the allure of LinkedIn scraping can be hard to resist. For rising companies looking to accelerate product development, purchasing scraped LinkedIn data might seem like a quick fix. However, this shortcut is riddled with hidden risks that could derail your progress.

January 13, 2025

LinkedIn Scraping: A Minefield for Rising GTM Companies Bound to Trip Many