Articles & case studies
Explore the latest updates
Data innovations, product features, and real-world GTM use cases.
The Fallacy of Waterfall Enrichment
Waterfall enrichment stacks vendors that all buy the same LinkedIn data. You are not adding truth, you are adding back the records each vendor missed.
Latest posts
Meet ContaGen: Open-Web Contact Discovery
ContaGen is DiscoLike's contact discovery agent. It finds 3x more contacts on the open web than LinkedIn-based datasets, free on any plan with BYOK.
GTM Data Source Hierarchy: Go to the Source
Apollo, ZoomInfo, and LinkedIn repackage company website data. Skip the scrape-of-a-scrape and search the primary source directly across 80M business sites.
DiscoLike MCP Just Got the Feedback Loop
DiscoLike's MCP now closes the feedback loop. Claude Code sends an ICP request, our Outcome Learning Model returns the query plan, and both iterate.
Free Claygent Alternative with BYOK
DiscoGen is a free Claygent alternative with bring-your-own-key for AI models and search providers. No markup, no lock-in, same job, lower cost.
BYOK for DiscoGen: Your Models, Your Search
DiscoGen now supports BYOK for AI models and search providers. Plug in Serper, get free homepage text, and run via MCP or API on any plan.
Outcome Learning Model: SaaS's New Moat
Vibe coded apps can clone your UI. They cannot copy the private outcome training base from real customer behavior. Outcome Learning Model is SaaS's new moat.
What Modern AI Search Actually Is
AI search is hybrid keyword and vector search. DiscoLike's Outcome Learning Model writes better queries than most GTM engineers.
AI TAM Assistant: Built from Real Searches
We extracted knowledge from thousands of successful TAM searches by hundreds of GTM teams. Give it one sentence and get a fully configured search vector back.
Why Clay Adoption Really Exploded
Clay didn't just ride the GTM wave. They productized publish-and-subscribe for downmarket companies. Now Claude Code is absorbing that orchestration layer.
