ARTICLES & CASE STUDIES
Article
Dec 22, 2025
DiscoLike APIs Unlocked on All Plans
Article
Dec 17, 2025
Zombie GTM User Base Discovery
Article
Dec 12, 2025
Prompting as Programming in 2026
Article
Dec 2, 2025
AI made paid signals obsolete. Signals are no longer a product. They are a prompt away. Read on how to get your signals at no cost.
Article
Dec 1, 2025
Vector search understands meaning, phrase match nails exactness. Together, they’re absurdly good at finding almost anything. Step up your Clay game and save hundreds of dollars.
Article
Nov 17, 2025
GTM engineers are today’s alchemists, chasing digital gold in a world without a Periodic Table. Clay recipes are traded in private channels, sold as training, and hyped on LinkedIn.
Article
Nov 14, 2025
Why are GTM pros still burning thousands monthly on ZoomInfo’s buggy, outdated data and fighting Apollo’s bounce-rate nightmares that deliver more frustration than leads? It’s like using Grammarly’s relic in the GPT5 era.
Article
Nov 10, 2025
Last week we wrote about small, obscure TAMs that can still be very profitable. This week, client conversations pushed it even further: micro TAMs, markets where the total number of target accounts is under 100.
Article
Nov 7, 2025
Obscure verticals once un-targetable are now your GTM playground. Most GTM agencies skip small TAM projects as locating the right companies is the toughest hurdle. But that is changing.
Article
Nov 3, 2025
Most GTM teams don't even know they're prospecting with blinders on, missing two-thirds of the market in plain sight.
Article
Oct 30, 2025
🚀 Meet Disco Gen, a Second-Generation AI Research Agent for GTM. Create new columns with any prompt for each company in search results 👇
Article
Oct 14, 2025
💰 Usage-based pricing sounds sexy… and just as risky, but what’s the alternative?
Article
Oct 3, 2025
Targeting Local Businesses with Serper and Google Maps: GTM Gold Standard or Missed Opportunity? What If I Could Get You 50% More Coverage?👇
Article
Oct 2, 2025
3 common problems that make GTM engineers race to spin up new Clay automations or 8n8 workflows 👇
Article
Oct 1, 2025
Scraping Google Maps is a demo trap. Let’s talk dentists in the US. 🦷 Want to find dentists who carry Invisalign? Sounds simple 👇
Article
Sep 6, 2025
Recover Lost Precision in Account Discovery: Infuse Context Engineering Rigor into ICP Prompts 👇
Article
Sep 6, 2025
Why Your Clay or N8N Automation Flow Is Sabotaging You (And How to Fix It)
Article
Sep 6, 2025
Unlock Growth & Business Function Targeting: Exclusive GTM Data
Article
Sep 6, 2025
Everyone knows Apollo and Clay's company accounts are just indexing LinkedIn’s company directory. But can you do better? How about 6x better? 👇
Article
Sep 6, 2025
🤔 Got this hard TAM question from a prospect (and former Keyplay user) today:
Article
Sep 6, 2025
💎 Lookalikes are all the rage, but useless for finding midsize SaaS gems. Feeling stuck? You need tech & precision. See how 👇
Article
Sep 6, 2025
The New AI Cold War. Your intent signals are not 🚫 working. Welcome to the new GTM arms race: AI research bots 🆚 Human buyers. 👇
Article
Sep 6, 2025
🔓 Unlock Precision Targeting with Website Signals. Here is how: Target by👇
Article
Sep 6, 2025
💡 What if you could target any vendor’s customers… …without paying 4 different providers to cobble it together?
Article
Sep 6, 2025
GTM Engineers 🚀 Want to level up like Data Engineers? Here’s the simple blueprint for a Target Accounts Audit 👇
Article
Sep 6, 2025
🤔 Why do AI prompts inside GTM automations break or yield unpredictable results? Here’s a GTM Engineer Cue Card to navigate the randomness👇
Case Study
Jul 14, 2025
How ColdIQ Doubled an Enterprise Client's Target Account List in 30 Hours Using DiscoLike
Article
May 21, 2025
Why Generative Models Struggle with Negation
Article
May 21, 2025
Seeing some panic in SEO/SEM circles over Google's Mode announcement. So, what now?
Article
Mar 31, 2025
Understanding The Similarity Gap
Article
Mar 31, 2025
20-50 Companies Max: The Uncomfortable Truth About AI-Generated Target Account Lists
Article
Mar 3, 2025
From Nuclear Promises to AI Fallout: Are We Repeating the Same Mistakes?
Article
Feb 17, 2025
The Hidden Cost of AI-Generated Code: A Silicon Valley Reality Check
Article
Feb 12, 2025
Operators Are Standing By… But They Can’t Count!
Article
Feb 12, 2025
Innovation Selling: The Last Frontier AI Can't Conquer in B2B Sales
Article
Jan 14, 2025
The Hype Cycle: Rideshare Dreams and AI Realities
Article
Jan 13, 2025
LinkedIn Scraping: A Minefield for Rising GTM Companies Bound to Trip Many
Article
Jan 13, 2025
From Keywords to Context: Embracing the Future of Search with LLM Embeddings
Article
Jan 13, 2025
Demystifying Target Account Modeling: How to Do It in 2 Easy Steps
Article
Jan 13, 2025
Platform Partnerships: A Smarter Path to the SaaS Future
Article
Jan 13, 2025
Still going on fishing expeditions? Try TAM as an Account List instead.









































