Step 1: Create Personas Through Customer Segmentation

The first step in Target Account Modeling is to segment your customers based on shared traits. This process helps you create detailed personas that represent different types of accounts you want to target.

Start by analyzing your existing customer base to identify common characteristics, such as:

• Industry

• Company size

• Revenue

• Product usage patterns

• Customer pain points

Once you have defined these personas, you can use them as a foundation for finding new prospects that match these profiles. However, traditional keyword-based approaches to segmentation are limited. To achieve more precise results, you need to leverage large language model (LLM) embeddings.

Step 2: Leverage Embedding-Based Search for Better Prospecting

To make search and segmentation truly effective, it’s essential to go beyond basic keywords and categories. Embeddings allow you to understand the full context of a website, capturing its meaning, intent, and relationships. This deeper understanding helps you:

• Segment businesses based on their goals, customers, and market positioning

• Identify high-fit prospects more accurately

• Exclude irrelevant accounts to create cleaner lists

Embedding-based search offers significantly better similarity matching and effective negations. These capabilities are crucial for refining your target account lists. By excluding accounts that don’t align with your ideal customer profile (ICP), you can focus on the prospects most likely to convert.

Combining Segmentation and Search for Optimal Results

Here’s how to combine segmentation and search for incredible results:

1. Run Segmentation on Existing Prospects

   • Analyze both closed-won and closed-lost accounts to understand what works and what doesn’t.

   • Use this data to refine your personas and target account lists.

2. Use Embedding-Based Search to Find and Negate Accounts

   • Target high-fit prospects by searching for accounts that match your personas.

   • Negate low-fit accounts to remove irrelevant prospects from your list.

This combination ensures that your prospecting efforts are focused on accounts with the highest potential, leading to cleaner lists and higher conversion rates.

Why Embedding-Based Target Account Modeling Works

Traditional keyword-based approaches often miss the mark because they rely on exact matches and surface-level attributes. In contrast, embedding-based modeling goes deeper, understanding the context and intent behind each account’s digital presence. This allows you to:

• Identify businesses that align with your ICP based on nuanced similarities

• Avoid irrelevant matches that could waste your sales team’s time

• Continuously refine your target lists based on real-world results

At DiscoLike, we provide the tools to help you achieve this level of precision through our technologies. Our embedding-based segmentation and search capabilities offer a strong foundation for Target Account Modeling that you can further enhance with additional parameters and filters.

Conclusion

Target Account Modeling doesn’t have to be complicated. By breaking it down into two simple steps—creating personas through segmentation and leveraging embedding-based search—you can dramatically improve your prospecting efforts.

Ready to take your account modeling to the next level? DiscoLike’s tools can help you achieve cleaner lists, higher conversion rates, and better overall results. Embrace the future of Target Account Modeling with embedding-based technologies today.