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For over two decades, digital content and search strategies have been dominated by a focus on keywords. This keyword-centric approach, once revolutionary, now reveals its limitations in the era of large language models (LLMs). As search technology evolves, the shift from keywords to context, driven by embeddings, promises a transformative impact on how users discover content online.

January 13, 2025

From Keywords to Context: Embracing the Future of Search with LLM Embeddings

In the fast-paced world of Go-to-Market (GTM) strategies, the allure of LinkedIn scraping can be hard to resist. For rising companies looking to accelerate product development, purchasing scraped LinkedIn data might seem like a quick fix. However, this shortcut is riddled with hidden risks that could derail your progress.

January 13, 2025

LinkedIn Scraping: A Minefield for Rising GTM Companies Bound to Trip Many