Buying guide

Best Technographic Data Providers

Choose DiscoLike to combine vendor targeting with company fit before retrieving records, BuiltWith for technology profiles and history, TheirStack for hiring-based technology evidence, Store Leads for ecommerce, and Sumble for team context. The best source depends on what you need to observe and which companies you want to reach.

Reviewed September 26, 2026. Published by DiscoLike, which sells one of the products on this list, so read it as a vendor's shortlist rather than a neutral ranking. We list our own tradeoffs alongside everyone else's, and competitor details link to the vendor's own pages so you can check them.

The shortlist at a glance

ProviderBest fitData or evidencePricing
DiscoLikeVendor targeting within a specific ICPCompany website content and observed vendor footprints, including external infrastructure signals.$99-$1,599/month; subscription converts to usage credits. API and MCP included. Pricing source
BuiltWithTechnology history and market analysisDetected website technologies; its catalog also includes infrastructure categories.Basic $295/month; Pro $495/month; Team $995/month. Individual site lookups are free; check API pricing separately. Pricing source
TheirStackHiring evidence about internal softwareTechnology mentions in job postings, interpreted with confidence scores.App packs from $109 for 1,000 company credits; API subscriptions from $49/month for 1,500 API credits. Pricing source
Store LeadsEcommerce merchant targetingStore platforms, installed apps and technologies, and merchant attributes.Premium $75/month for UI use; Pro $250/month adds exports and API. Elite $450/month; Enterprise $950/month. Pricing source
SumbleTechnology context within teamsJob postings and people profiles are primary sources; models extract technology and team relationships.Free tier; Pro $99/month with 9,900 credits and MCP. Enterprise pricing on request. Pricing source

How to choose

What was actually observed?

Distinguish a technical footprint from a technology mentioned in a job description. The source determines which conclusion the evidence supports.

Can you apply the ICP before retrieving records?

Your market may be sports retailers using Shopify, not every Shopify site. Check whether vendor, industry, business description, and location can narrow the same query.

What does a useful account cost?

Include subscription minimums, query fees, record charges, and downstream qualification. A large technology list is valuable only if it contains the businesses you sell to.

Vendor targeting within a specific ICP

DiscoLike

DiscoLike is a B2B company discovery and vendor intelligence platform covering 82M+ business websites, with contact search and account research. DiscoLike is building a managed prospecting agent that turns a company and persona brief into a run covering company discovery, ICP validation, contact qualification, and email finding. Product source

Combine the vendor with industry, geography, natural-language company criteria, customer lookalikes, or exact homepage phrases. Retrieve the segment that matches your query, then find contacts and research those accounts.

DiscoLike at a glance

What it is
DiscoLike is a B2B company discovery and vendor intelligence platform built on an index of 82M+ business websites.
Best fit
GTM teams and data builders targeting specific industries, services, geographies, and vendor customer segments.
Search advantage
Combine company-fit and vendor criteria before retrieving paid company records. Add natural language, customer lookalikes, and exact homepage phrases.
Starting price
$99/month, converted to usage credits. On Starter, one query returning 1,000 new company records uses $3.68: $0.18 query fee plus $3.50 for records.
What that price covers
The $3.68 example covers company retrieval within a paid subscription. Contacts, research, email work, and external AI/search providers have their own applicable charges.
Agent access
REST API, MCP, Python SDK, and CLI on every plan. Company discovery can feed your CRM or outreach tools.

Pricing and allowances · Company Index · Prospecting Agent

What to account for

Record fees apply to query matches returned, not guaranteed customers. Validate a sample for fit, and budget for the subscription and query fee.

Technology history and market analysis

BuiltWith

Technology-based website lists, technology history, and market trends. Product source

Use a technology-focused product when the adoption profile or detection timeline is itself the research deliverable.

What to account for

Check report entitlements and the qualification steps needed to turn a technology list into your sales segment. API requirements need a separate pricing check.

Compare DiscoLike and BuiltWith →

Hiring evidence about internal software

TheirStack

Company and technology searches built around hiring data, with source-linked technology evidence. Product source

Job content can expose tools that are difficult to observe from the outside. It can also supply useful context about the work a company is hiring to do.

What to account for

A mention may describe desired experience or planned work. Read the original context, and account for companies that are not hiring.

Compare DiscoLike and TheirStack →

Ecommerce merchant targeting

Store Leads

Ecommerce store intelligence for merchant prospecting and market research. Product source

Combine store category, platform, app, and merchant filters when online stores are the whole target market.

What to account for

Evaluate the same ecommerce segment before assuming a broader company index is better. Export and API access require Pro or above.

Compare DiscoLike and Store Leads →

Technology context within teams

Sumble

Account intelligence connecting people, teams, technologies, and projects. Product source

Connect technology targeting to account and team research when the internal buying group matters.

What to account for

Evaluate evidence for your target companies, including businesses without active hiring. Compare completed tasks rather than credit counts.

Compare DiscoLike and Sumble →

Explore DiscoLike's ecommerce coverage

The October 2026 Company Index snapshot contains 10,475,340 companies carrying the E-Commerce label worldwide. 7,319,090 have ecommerce as their primary industry; the remainder carry it as an additional label.

Within this snapshot: United States, 2,693,712; United Kingdom, 591,521; Germany, 497,116. Open the country pages for company-size distributions and further segment breakdowns.

These are company-domain counts under the snapshot's industry classification, not a verified count of active storefronts or companies using Shopify. Labels overlap with product brands and retail. Do not add adjacent industry totals together or compare this number directly with Store Leads' active-store total.

Combine prospecting and technographics before paying for records

Start with a concrete segment: UK sports retailers using Shopify. In DiscoLike, combine the vendor criterion with country and company-fit criteria in the same search. Use the free count call to size supported structured filters. Semantic ICP and lookalike matches require a discovery sample; review that sample before scaling.

Company record charges apply to the query results you retrieve. You do not need to retrieve the entire vendor customer list first and pay to classify it afterward. This makes the relevant intersection of ICP and vendor usage the unit of your search.

On DiscoLike Starter, a single company query returning 1,000 new records consumes $3.68 in credits: a $0.18 query fee plus $3.50 for the records. The minimum subscription is $99/month. This is retrieval pricing; it does not guarantee that every match passes your final qualification.

Observed does not mean exhaustive

DiscoLike combines page-level detection with external infrastructure evidence. BuiltWith also documents infrastructure categories. Treat the scope of detection as something to evaluate against your target vendors, rather than assuming any source sees an entire internal stack.

Hiring evidence adds a different view. A tool named in a job posting may be relevant even when no external integration is visible. Conversely, a company can have observable vendor relationships without an active vacancy. Missing evidence is not proof that a technology is absent.

Run a sample that reflects your market

Select known customers, known non-matches, and new accounts from the same geography and industry. Check each provider's vendor attribution, observation date, company identity, and usable export fields. Record relevant accounts found, false matches, and review time.

For migration targeting, inspect detection history. For sales segmentation, inspect company fit. For internal tools, inspect the source context. Those tests produce a more useful buying decision than comparing raw database sizes.

Explore DiscoLike vendor targeting →

Common questions

What is technographic data?

Technographic data describes technologies associated with a company or website. The association may come from direct technical observations, job postings, or other evidence, so the source matters.

Can I combine technology targeting with an ICP?

Yes. DiscoLike combines vendor criteria with company search criteria before retrieving records. Query fees and the subscription minimum still apply; company record charges depend on the results retrieved.

Which provider is best for technology history?

BuiltWith is a candidate when first- and last-detected technology dates are central to the task. Check its Domain API fields and the history available for your target technologies.

DiscoLike

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  • 1B+ pages crawled monthly
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  • Company data from public web sources
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