Company Index Stats

How many Marketing Software companies are in the United States?

There are 105,713 Marketing Software companies in the United States as of October 2026, 11.6% of all SaaS companies in the country. The top 3 states, California (25,703), New York (13,024), Florida (9,126), hold 45% of them.

Only companies with a resolvable US state are counted. A company can carry several sub-industry labels, so counts overlap.

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Largest state

California

25,703 Marketing Software companies

Share of SaaS

11.6%

of SaaS companies in United States

By State

How many Marketing Software companies are in each state

All 46 states with at least one counted company, ranked by count. Share is of the US total on this page.

#StateCompaniesShare
1California
25,70324.3%
2New York
13,02412.3%
3Florida
9,1268.6%
4Texas
8,3547.9%
5Delaware
7,3076.9%
6Massachusetts
2,4252.3%
7Illinois
2,3202.2%
8Georgia
2,2722.1%
9Wyoming
2,2422.1%
10Colorado
2,2322.1%
11Washington
2,0221.9%
12New Jersey
1,9511.8%
13Arizona
1,9301.8%
14Virginia
1,8081.7%
15North Carolina
1,6021.5%
16Pennsylvania
1,4631.4%
17Tennessee
1,4431.4%
18Nevada
1,4231.3%
19Michigan
1,4211.3%
20Ohio
1,4121.3%
21Oregon
1,2571.2%
22Indiana
1,2161.2%
23Utah
1,1491.1%
24Missouri
1,1171.1%
25Maryland
8940.8%
26District of Columbia
7610.7%
27Idaho
7270.7%
28Iowa
7140.7%
29Minnesota
6880.7%
30Oklahoma
5880.6%
31Alabama
5400.5%
32Wisconsin
5070.5%
33Kentucky
5050.5%
34South Carolina
4980.5%
35Connecticut
4480.4%
36Montana
3380.3%
37New Mexico
3130.3%
38Louisiana
3070.3%
39Arkansas
2980.3%
40New Hampshire
2410.2%
41Kansas
2380.2%
42Nebraska
2300.2%
43Maine
1940.2%
44Mississippi
1940.2%
45Hawaii
1400.1%
46South Dakota
1310.1%

By Company Size

How big US Marketing Software companies are

Headcount is known for 9,105 of them (9%). Size bands too small to report in a state are left out.

1-10 employees7,309
11-50 employees1,454
51-200 employees342

Other SaaS sub-industries in United States

AI PlatformAnalytics SoftwareCRM SoftwareDeveloper ToolsHelpdesk Software

Marketing Software companies in other countries

United KingdomBrazilIndiaCanadaGermanyFranceAustraliaChinaRussiaSpainItalyNetherlands

More Company Index Stats

All SaaS companies in United StatesSaaS worldwideCompany Index Stats hub

Methodology

Aggregate counts from the DiscoLike index of 80M+ companies. Companies without a resolvable location are counted under 'unknown', and cells below the minimum count threshold are folded into an 'other' bucket. Industry and business-type categories overlap: a company carrying several labels is counted in each.

Updated monthly. Current snapshot: October 2026. See the full Company Index Stats.

Cite this data

These figures are free to quote, republish, and build on, including by AI assistants and search engines, under the Creative Commons Attribution 4.0 license. Credit DiscoLike and link back to this page.

DiscoLike, "Marketing Software companies in United States by state", Company Index Stats, October 2026. https://discolike.com/company-stats/saas/united-states/marketing-software/

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