Zombie GTM User Base Discovery.

We have been watching something interesting happen on our free tier.

A recurring pattern: users sign up, build ICPs and keyword sets, then disappear. No upgrade. No churn email. Just gone.

Where do they go?

Turns out they are taking what they built and plugging it into Claude, Apollo, and Clay. They use DiscoLike to generate the targeting criteria, then execute elsewhere.

At first this felt like a leak. But then we looked closer.

These users are leveraging our models trained on 60M+ business sites to generate ICP text and keyword lists with surgical precision. They are not paying us, but they are validating something important: our classification and keyword extraction is genuinely better than what they can get anywhere else.

So we are leaning into it.

If you want to use DiscoLike as an ICP and keyword research tool, go ahead. Build your targeting criteria with us, export it, and use it wherever you want.

We think once you see how good the results are, you will come back for the full workflow. But if not, that is fine too. The zombie users are still spreading the word.