AI made paid signals obsolete. Signals are no longer a product. They are a prompt away. Read on how to get your signals at no cost.

GenAI and search just blew up the “signal” moat.

For years, account signals were a black box. If you wanted to know which companies were hiring, raising, expanding, ripping out tools, or quietly researching your category, you had two options:

• build a fragile, expensive data pipeline to scrape jobs, news, PR, reviews, tech tags plus heavyweight ETL, custom NLP models, and in house data team.
• buy it pre packaged from a signal or intent data vendor.

That era is ending fast.

Historically, signal companies had a real moat. They owned web crawlers and data partnerships, they normalized messy signals into a unified account view, and they built proprietary scoring models on top. Sales intelligence used to be a specialized data engineering and machine learning problem.

Now two big shifts are colliding.
Generative AI can read anything. It does not care where a signal lives:

• job posts
• SEC filings
• press releases
• G2 reviews
• social media posts
• industry and company blogs

It can ingest unstructured content at scale and answer natural language questions like, "Tell me if the company just":

• raised a new funding round
• is hiring multiple quota carrying AEs
• mentioned “replatforming” or “migration” in a press release
• expanded to a new region or office
• began replacing or ripping out a technology category

Search has become a programmable API for the open web. Modern AI search can crawl multiple sources in real time, chunk and embed content, store it in vector indexes, and let AI reason over it and synthesize signals instantly.

Any GTM team can now point AI native search at public web plus internal data, define patterns like migration, expansion, or layoffs, and generate account lists and narratives on demand. Signals that used to be locked behind expensive contracts are now democratized.

So, where does this leave signal companies?

That is for them to worry about. Meanwhile DiscoLike is simply giving these signals away. Upload or build your account list with us, plug in your own GenAI key, and we will run your prompts across every company on your list for free.

We automatically append full company firmographics to each prompt, name, address, URLs, social profiles, a brief description, so the model is anchored with context and has no room for drift or confusion.

Not sure how signal companies compete with free. The era of marking up LLM search prompts is over.